We are visual people. We "read" others and situations. We identify immediately or not with our surroundings. Many men no longer identify with the Church, at least not the current image. And there we have the Attraction of Thor. These and many other men are not going to identify with Catholic "lite". Their lives are hard, and full of risk. They are fathers and soldiers or sailors or aviators. They seek not comfort but fortitude and a priest and Church that can be of help to maintain this duty and purpose in life as fathers and warriors.
When social media is used as a tool to connect with like-minded individuals it works well and there are can be, and often is, a sense of shared ideas and values. It can, however, turn quickly and become a vehicle as an outlet for rage, whether justified or not.
We need moderation. This is key. Great saints did all in moderation. What was said or done was always in relation to God and the Kingdom. What we have today is not an opiate of a substance, but one of a digital world that feeds us freely and has found a way to enslave us as drugs can and do.